Building an Online Store for a Luxury Hair Brand
OATS Africa designed and built a Shopify ecommerce store for Jadonna Hair, a luxury hair brand in Lagos, Nigeria. The website combines strong product presentation with an easy shopping experience,…
Pan-African Diaspora
From NaijaCICI to ShopCICI: Redesigning a Shopify Store for the Brand’s Next Chapter
ShopCICI, formerly NaijaCici, is a luxury fashion brand founded by Ebunoluwa Adedoyin. Its pieces are handmade by the founder and a small team of female tailors from Nigeria, with the…
Customising the Digital Experience Behind a Luxury Wig Brand
Sandra Jon Wigs is a luxury wig brand creating made-to-order pieces for everyday wear. Its UK store combines handcrafted wigs with a shopping experience built around style, product education and…