Scent. Space. Stillness.
Building a Digital Home for a Nigerian Scent Brand
Tu’ari is a Lagos-born scent and atmosphere brand creating hand-poured fragrance pieces designed around the way spaces make us feel. The brand takes inspiration from Turari, the Hausa word associated with incense, reimagining a familiar Nigerian sensory tradition for contemporary living.
Understanding the challenge
Scent is difficult to sell through a screen. You cannot smell a webpage. So the design had to communicate the next best thing: the feeling behind the scent. The challenge was to translate all of that into a website where customers could understand the products, discover the story, and shop without losing the quietness that makes the brand distinct.
Gallery
How It Actually Ran
The finished Tu’ari website does not try to make scent digital. It does something more useful. It gives the feeling behind the scent somewhere to live. The website brings together storytelling, product discovery, ecommerce and gifting within one calm visual experience, allowing customers to understand Tu’ari before asking them to buy from it. For OATS Africa, the project shows what full website design can look like when the brand already has a strong voice. The job is not to speak louder than it. It is to design a space where that voice can be heard.
“Working with OATS AFRICA has been a great experience from start to finish. The team was professional, responsive, and easy to communicate with throughout the process of bringing my brand’s website to life. They took the time to understand my vision, were open to feedback, and worked with me to make sure the final result reflected what I wanted. Overall, I’m happy with the experience and would recommend OATS AFRICA to anyone looking for a reliable team”
Recognition
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Who We Built It With
- Client
- My Tu’ari
- Type
- Organisation
- Company Size
- solo
- Client-Side Team
- 1 person
- Still Active
- Yes
- Client Website
- mytuari.co
- Client Social
- Industry
- Ecommerce, Gifting, Home-fragrance, Lifestyle
- City
- Lagos
- Market
- Global, nigeria
- State / Region
- Lagos, Nigeria
- Popular Items
- Candles
- Custom and Corporate Gifts
- Popular Products: Scented Wax Charms
- Ethnic Group Focus
- Nigerian
- Cultural / Religious Angle
- Hausa-Inspired Heritage
- Nigerian Scent-Culture
- Community Affiliation
- Eco-conscious
- Home Decor
- Luxury Gifts
- Pan African Diaspora
- Wellness & Mindfulness Seekers
Scope & Stack
- Build Complexity
- Custom System
- Engagement Type
- Ongoing retainer
- OATS Team Credited
- Development Team
- Timeline to Launch
- 1 month
- Project Start
- 1 May 2026
- Project End
- 10 July 2026
- Services Rendered
- Design
- Launch Support
- Product Photography
- Strategy
- WordPress
- WordPress Custom Theme
- Platform
- Woocommerce
- Technologies Used
- WooCommerce
- wordpress
- Apps / Plugins
-
- Wordpress — Custom System
- OATS Africa FSE Theme Blocks — Carried all the custom them sections the theme needed
- Custom Pre-order Plugin — Help customers make a pre-order and save that slot by making payment
- Integrations
-
- WooCommerce Theme
- Nomba
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Publishing
- Written By
- Olayemi Adegoke
- Contributors
- Olaniyan, Emmanuel Oreoluwa, Jayeola Gbolahan
- Date Published
- 2026-09-09
- Date Modified
- 2026-09-26
- Case Study Format
- Written
- Focus Keyword
- Home fragrance website design, Candle brand website design, Scent brand website design, Fragrance ecommerce website design, Home fragrance ecommerce website