Beauty · Global
Customising the Digital Experience Behind a Luxury Wig Brand
Sandra Jon Wigs is a luxury wig brand creating made-to-order pieces for everyday wear. Its UK store combines handcrafted wigs with a shopping experience built around style, product education and helping customers choose the right look.
2 Weeks to launch
Project Meta
- Client
- Sandra Jon Wigs
- Type
- Organisation
- Company Size
- solo
- Still Active
- No
- Client Website
- sandrajonwigsuk.com
- Build Complexity
- Custom Liquid
- Services Rendered
- Custom-coded functionality
- Interactive Style Guide
- New Blog Page
- Website Improvements
- Engagement Type
- One-off project
- OATS Team Credited
- Development Team
- Timeline to Launch
- 2 Weeks
- Project Start
- 4 August 2026
- Project End
- 21 August 2026
Understanding the challenge
Some ecommerce improvements can be solved with an app. Others are better built around the brand. Sandra Jon needed improvements across key parts of its website, from the page header and FAQs to how customers could understand different styling possibilities before choosing a wig. The challenge was therefore not a complete rebuild. It was to identify the places where the existing experience could work harder and use custom development to make them better.
Dashboard Screens
Outcome Metrics
The work on Sandra Jon was not about changing everything. It was about making the right parts better. From a custom-coded style guide to a more intentional blog experience, improved navigation and a redesigned FAQ page, each change addressed a specific part of how customers discover, understand and shop the brand. For OATS Africa, the project reflects another side of website development which is knowing when an existing website does not need to be replaced, but refined with the right code, functionality and experience improvements. Sometimes the better build is not a bigger one. It is a more considered one.
Your One Stop for Luxury Wigs.
“Really enjoyed working with the team. They executed the project even better than I expected. Highly recommend”
Recognition
- Rating
- Review Platforms
- Shopify Partners Directory
- Third-Party Reviews
- Read verified reviews →
Built for Sandra Jon Wigs
- Industry
- Beauty, Ecommerce, Hair, Luxury Wigs
- Popular Items
- Custom-Made Luxury Wigs
- Human Hair Wigs
- Ethnic Group Focus
- global
- Nigerian
- Pan-African Diaspora
- Cultural / Religious Angle
- Afrocentric
- Festive Subculture
- Owambe
- Community Affiliation
- Affluent Professionals
- Corporate Executives
- diaspora
- Event Goers
- Hair Community
- Modern Nigerian Diaspora
- Pan African Diaspora
- City
- Port Harcourt
- State / Region
- Global, United Kingdom, Port Harcourt
- Market
- Global, nigeria, United Kingdom
- Platform
- Shopify
- Technologies Used
- custom-code
- liquid
- Shopify
- Apps / Plugins
-
- Custom Liquid Scetions — Interactive Size Guide
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Publishing
- Written By
- Olayemi Adegoke
- Contributors
- Olaniyan, Emmanuel Oreoluwa, Adedayo Aturu
- Date Published
- 2026-09-09
- Date Modified
- 2026-09-27
- Case Study Format
- Written
- Focus Keyword
- Wig brand website design, Hair brand ecommerce website, Luxury wig website design, Ecommerce website design for hair brands, Custom wig ecommerce website