Luxury Hair, Made for Every Look
Building an Online Store for a Luxury Hair Brand
OATS Africa designed and built a Shopify ecommerce store for Jadonna Hair, a luxury hair brand in Lagos, Nigeria. The website combines strong product presentation with an easy shopping experience, helping customers discover, understand and confidently shop premium wigs and human hair online.
Understanding the challenge
Luxury hair is a high-consideration purchase. A customer can spend hundreds of thousands of Naira on a single unit, which means beautiful photography alone isn’t enough. They need useful product information and an e-commerce experience that gives them confidence in what they are buying. The website therefore needed to balance visual presentation with product clarity. Customers had to be able to discover different styles, understand specifications such as hair type, length, lace and styling possibilities, and move easily from consideration to checkout. There was also a practical challenge during the project itself: product imagery. When imagery temporarily slowed the project, OATS supported the brand beyond development by providing moodboards and recommending vendors who could help create the product photography needed to complete the store. The client later highlighted this support in their review of the project.
Gallery
How It Actually Ran
The Jadonna Hair project resulted in more than a place to display wigs. OATS Africa created a Shopify ecommerce experience designed around the questions customers have when buying premium hair online: What am I getting? What makes this unit different? How can I wear it? And how do I buy it? The finished store brings product imagery, detailed product information and ecommerce functionality into one experience, while custom features such as the dynamic free-shipping checker support the customer closer to purchase. The project also shows how OATS works beyond the website itself. When product imagery became a roadblock, we helped the client move forward with moodboards and vendor support rather than allowing the project to stall. For OATS Africa, Jadonna Hair demonstrates our ability to combine Shopify website design, ecommerce development and practical creative support to take a beauty brand from products to a store ready to sell them.
“I enjoyed working with them, I even had to take a break because of product imagery. They supported me with moodboards and vendors to help take pictures of the products and completed the website in due time. Would always recommend.”View original review
Recognition
- Rating
- Review Platforms
- Shopify Partners Directory
- Third-Party Reviews
- Read verified reviews →
Who We Built It With
- Client
- Jadonna Hair
- Type
- Organisation
- Company Size
- solo
- Still Active
- No
- Client Website
- jadonnahair.com
- Client Social
- Industry
- Beauty, Ecommerce, Hair, Luxury Wigs
- City
- Lagos, Nigeria
- Market
- Global, nigeria
- State / Region
- Global, Lagos, Nigeria
- Popular Items
- Custom Wigs
- Luxury Human Hair Wigs
- Ethnic Group Focus
- Nigerian
- Pan-African Diaspora
- Cultural / Religious Angle
- Afrocentric
- Owambe
- Community Affiliation
- Afluent Nigerian Woman
- Everyday Luxury
- Women’s Community
Scope & Stack
- Build Complexity
- Hybrid
- Engagement Type
- One-off project
- OATS Team Credited
- Development Team
- Timeline to Launch
- 1 Month
- Project Start
- 1 April 2025
- Project End
- 14 May 2025
- Services Rendered
- Design
- Product Photography
- Shopify Ecommerce Store Build
- Strategy
- Platform
- Shopify
- Technologies Used
- Shopify
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Publishing
- Written By
- Olayemi Adegoke
- Contributors
- Olaniyan, Emmanuel Oreoluwa
- Date Published
- 2026-09-09
- Date Modified
- 2026-09-26
- Case Study Format
- Written
- Focus Keyword
- Hair brand website design, Wig brand website design, Luxury hair ecommerce website, Shopify website design for hair brands, Ecommerce website for wig brands